American Business Profile

The US is made up of hundreds of different geographic and demographic consumer markets with 300 million consumers – many with distinct tastes, purchasing behaviors, distribution systems, regulations and climates. California state alone ranks among the World’s top ten economies.

Based on geography and industry United States can be divided into 6 types:

The Northeast: known for culture, educational system and medical institutions.

The Middle Atlantic: Finance, communications and pharmaceutical industries

The South: Agriculture is the primary industry apart from manufacturing and tourism

The Midwest: Often referred to as the nation’s breadbasket because of its abundant production of oats, wheat and corn.

The Southwest: Landscape is full of deserts and home to Las Vegas, a premier global gambling centre.

The West: Best known for its natural beauty and adventure sport industries. It houses Hollywood and high-technology service industries.

Quick profile of US business*:

Landmass: 9.3 million km
Population: 296 million
GDP per capita: US$41,400
Defense budget: US$420 billion
Supermarkets: 41,932
Airports: 14,801
Interest rates: 30-year-fixed mortgage 6.40%
National unemployment 4.9% in Jan 2008


*All figures of September 2006